Overview

• Ankle Strengthening Device (2024)
• Home Scalp and Hair Measurement Device (2025)
• Nasal Airflow Measurement Device (2025)
• Smart Medication Pouch Dispenser with Medication Tracking (2026–Present)

Overview

• Developed an AI-powered platform that recommends suitable neighborhoods by analyzing users' lifestyle preferences and regional data.
• Designed a personalized recommendation framework using 16 residential indicators, including transportation, employment, education and childcare, healthcare, housing safety, and living infrastructure.
• Applied persona-based weighting for different user groups, such as young single-person households in their twenties and thirties, families with children, and active seniors, to reflect differing residential priorities.
• Integrated public and spatial data sources, including open APIs from the Ministry of Land, Infrastructure and Transport, Statistics Korea spatial data, map APIs, and local POI data, to assess neighborhood suitability.
• Built an MVP that provides natural-language preference input, personalized neighborhood matching scores, adjustable importance weights, and AI-generated recommendation explanations.
• Focused on shifting the conventional real-estate search experience from "finding available properties" to "finding the neighborhood that best fits the individual."

Overview

• Operated an interactive booth that generated personalized reading reports by analyzing visitors' library loan records, including their reading patterns, areas of interest, and changes over time.
• Developed the service in response to growing demand for personalized reading analytics alongside the expansion of reading education, book clubs, and related services.
• Designed the reports to support reading guidance and career exploration for students while helping adult readers better understand their interests and reading preferences.

Overview

• Developed Perphommelier AI, a web-based platform for users who found it difficult to choose a perfume for themselves or as a gift.
• Designed the platform to recommend a suitable perfume based on users' MBTI, zodiac sign, preferred mood, and personal preferences, matching these inputs with the characteristics and scent profiles of the fragrance ingredients used in each perfume.
• Designed the experience for entertainment rather than scientific personality analysis.
• Used in-house-developed perfumes.

Overview

• Developed a photo-based music recommendation platform.
• Operated an interactive pop-up booth featuring acrylic music frames that play recommended songs when scanned.
• Created personalized NFC mini albums featuring users' photos that played linked music when tapped.

Overview

• Completed hands-on surface anatomy training focused on identifying musculoskeletal landmarks.
• Attended a special medical education lecture by Prof. Jaehoon Jeong.

Overview

• Completed hands-on cardiac anatomy and surgical skills training using porcine heart specimens.

Overview

• Designed personalized wrist-support and sports-hernia-support devices using 3D scanning and CAD modeling.
• Developed customized medical device prototypes through 3D printing.

Overview

• Collaborated with students from the University of Economics Ho Chi Minh City (UEH) on an international marketing project for Dalmi, a Korean food company.
• Developed a market-entry and export strategy for Dalmi's expansion into the Vietnamese market.

Key Contributions

• Researched the Vietnamese food market and consumer behavior.
• Analyzed target customers, competitors, and market opportunities for Dalmi.
• Evaluated product localization and market-positioning strategies.
• Proposed marketing, distribution, and export strategies for the Vietnamese market.
• Collaborated with an international team to develop and present the final strategy.

Outcome

↗ Received the Ho Chi Minh City People's Council Award.

Overview

• Addressed a business challenge presented by HelloWorld Robotics through the 2025 Evidence-Based Entrepreneurship Program in Malaysia.
• Explored B2B and B2C market opportunities for HelloWorld Robotics' entry into the South Korean market.

Key Contributions

• Defined operational and customer problems affecting local retailers and older adults.
• Conducted customer research and hypothesis validation to assess market needs.
• Developed a senior-focused "Follow Me" autonomous robot service concept.
• Evaluated operational feasibility using a risk matrix covering terrain suitability, walking-speed adaptation, infrastructure constraints, and technology acceptance.

Outcome

↗ Presented strategic recommendations on South Korean market positioning, customer value propositions, service implementation, and key operational risks.

Overview

• Identified the growth potential of the customizable food market before OAKBERRY launched its pop-up store in South Korea.
• Independently planned the acai bowl product, recipes, brand concept, and overall operations.

Overview

• Developed the visual identity for the pop-up booth, including the logo, branding, apparel, and promotional materials.

Overview

• Operated an acai bowl pop-up booth and delivered a presentation after the booth was selected as a Best Booth.

Overview

• Explored ASEAN markets to identify alternative supply chains and develop global sourcing strategies for Korean industries.

Outcome

↗ BEST TEAMWORK AWARD

↗ Event dates: Jan 10–12, 2024